PRO: Museum Communications & Marketing

Daniella M. Snyder

An English Major's Place in a Museum: Museum Communication and Marketing

This Professional Research Option project explores the field of museum communications and marketing, and particular emphasis is placed on communication trends in the field currently. A career in museum communications varies depending on the kind of institution (public, private, for-profit, non-profit, large, small, non partisan, etc.) as well as the museum’s specific values, goals, and mission. Therefore, because of these idiosyncrasies, the most valuable component to my research was the field interviews I conducted with nearly a dozen working professionals in the Philadelphia and Washington, D.C. area. Alongside these field interviews, this project includes a discussion regarding trends in the museum communications field, sample job listings, a cover letter and a resume. Finally, and most importantly, this research paper posits the benefits of entering this field with a master’s degree in English Literature.