PRO: Public Relations
Cara Koontz
Public Relations
In a recent article for the Huffington Post, Barry Kluger, a self-identified “PR veteran” with over 35 years of experience wrote, “my job is to make my clients relevant” (“Relevant Matters”). “Relevance,” according to Kluger, can be associated with words like “connected, useful, and helpful.” What do we make of this association? Of relevance and public relations? How does a public relations specialist “connect” their client and to whom do they connect them?
This paper will explore the ways in which public relations makes relevant the given proceedings of a particular client or organization. Specifically, our research will take a “political bent,” as we exam how public relations exists in the sphere of government and politics. We will evaluate the evolution of public relations, the skills necessary for such a profession, and the current trajectory of the field. Implicitly, this paper hopes to identify the ways in which a degree in English might serve a future professional of public relations just as well as a degree in Communications or Journalism.
Public Relations
In a recent article for the Huffington Post, Barry Kluger, a self-identified “PR veteran” with over 35 years of experience wrote, “my job is to make my clients relevant” (“Relevant Matters”). “Relevance,” according to Kluger, can be associated with words like “connected, useful, and helpful.” What do we make of this association? Of relevance and public relations? How does a public relations specialist “connect” their client and to whom do they connect them?
This paper will explore the ways in which public relations makes relevant the given proceedings of a particular client or organization. Specifically, our research will take a “political bent,” as we exam how public relations exists in the sphere of government and politics. We will evaluate the evolution of public relations, the skills necessary for such a profession, and the current trajectory of the field. Implicitly, this paper hopes to identify the ways in which a degree in English might serve a future professional of public relations just as well as a degree in Communications or Journalism.
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