PRO: Professional Research Opportunities

Michelle Callaghan Writing for the Web This research project investigates writing content for the internet. The project presents the history of content writing jobs and the relevancy of the MA in English for said jobs. It also outlines distinctions between the numerous job titles that encompass similar marketable skills in the content world. Content writing, copywriting, content editing, copyediting, proofreading, and social media management are just a few of many titles used in the industry, and in order to navigate job postings and interviews, knowing the differences between these job titles is an easy way to get a head start on the job search. The presented research also provides a foundation for the content writing candidate to present his or herself as capable of the entire spectrum of skills sought by companies and agencies. This project also offers alternatives to the corporate advertising world for graduate students seeking employment as content writers who may be wary of

AJ DeBonis Copywriting for Graduate Students in English Literature One of the intended uses of this PRO project is to orient students in English literature to the field of copywriting as a possible profession. Copywriting involves creating content for the purposes of advertising and marketing, and can include writing for a variety of print and online outlets. The first section delineates the basic goals and nature of copywriting, projected employment and salary prospects, and reasons for pursuing or avoiding the field. The second section provides a very, very brief history of copywriting, while the third section discusses copywriting for the internet, including some of the skills and applications that will be useful to budding copywriters. The fourth section examines two of my own areas of interest within the field: marketing psychology and storied branding. The fifth and final section considers what students of English literature have to offer to the profession and provides a few

Mary Weatherup Public Radio This project provides in-depth information for graduate students of English literature who may be interested in pursuing a career in the field of public radio. It includes a history of public radio, an analysis of its voice and mission, and an overview of the current state of the industry, with particular emphasis on the advent of digital media. The report then goes into detail about job prospects and internship opportunities, both at NPR and member stations, and provides information relevant to candidates applying for these positions. It includes interviews with two professionals in the industry, specifically detailing their perspective on what students of English literature can offer public radio. The report concludes with the assessment that a graduate degree in English literature is excellent preparation for a job in public radio, as these students possess the interest, skills and training necessary to create effective pieces of public